Rhetorical Analysis Of Apollo 11 - 1257 Words

The worldwide attention brought about by the success of the Apollo 11 moon landing was used by many speakers and writers to push forward their own agenda or opinions using a variety of rhetorical appeals and strategies. The texts, â€Å"Man’s First Step on the Moon† , a news article by the Times of London, â€Å"In Event of Moon Disaster†, a prepared speech to be spoken by President Nixon written by William Safire, â€Å"The July 16, 1969, Launch: A Symbol of Man’s Greatness†, a commentary by philosopher Ayn Rand, and â€Å"Transported†, a political cartoon by Herblock, were all made in occasion of the Apollo 11 mission and directed toward the viewers worldwide but each with a different purpose and rhetorical appeal. Each of the four texts create an†¦show more content†¦This is done by establishing shared values between the speaker and audience and strong uses of pathos. Despite this speech being written by William Safire, it was to be spoken by President Nixon to establish automatic credibility due to him being the leader of the United States, one of the most powerful countries. This use of ethos strengthens the argument of persevering through this difficulty since the persona of the speaker is that of a compassionate, but stern figure that is meant to serve as inspiration as to how the audience should act. In addition, the persona works in conjunction with pathos to evoke strong emotions of sympathy and nationalism. This is seen in the third paragraph where the phrase, â€Å"They will be mourned..† is used as an anastrophe to greater emphasize the need to remember and feel sorrow for the brave astronauts who gave their lives to further humanity. Their sacrifice is later built further in the following paragraphs by comparing their achievements to those of ancient times and how they’ll never be forgotten. Safire’s speech utilizes the automatic credibility given by the president and emphasiz es key points using rhetorical devices to establish shared values in order to further evoke sympathy and later patriotism from the audience. Third, the commentary, â€Å"The July 16, 1969, Launch: A Symbol of Man’sShow MoreRelatedApollo 11 Rhetorical Analysis1073 Words   |  5 Pageswriters over time have used the available means of persuasion and making sure that they include what the rhetorical situation is. In the four texts about the 1969 Apollo 11 mission that talk about the first humans that landed on the moon, all were effective due to them showing ethos, pathos, logos and soaps which are the rhetorical appeals that one has to use when making an argument in a rhetorical situation. In the first given text, it shows soaps because it states who the speaker is which is, â€Å"theRead MoreRhetorical Analysis Of The Four Texts In Apollo 111136 Words   |  5 PagesThe four texts that I have read seem to all use a variety of rhetorical appeals. After analyzing them, I noticed each had a speaker, an occasion, an audience, a purpose and a subject. Not only did they use â€Å"SOAPS† but they also used ethos, logos, and pathos to strengthen their speeches and to really connect with the audience. They proved that they’re credible, then they used sources and quotations and eventually they hit the audience with emotions. In the first text, â€Å"Man Takes First Steps onRead MoreComm 215 Syllabus Essay1466 Words   |  6 Pagescourse covers the essential writing skills required for college-level coursework. Students will learn to distinguish between interpretive and analytical writing while using the writing process and specific rhetorical strategies to develop position and persuasion essays and a case study analysis, and learning teams will prepare an applied research paper. The course offers exercises for review of the elements of grammar, mechanics, style, citation, and proper documentation. Policies Faculty andRead MoreAnalysis of Tom Hanks Vassar Speech in 20051375 Words   |  5 PagesRhetorical Analysis Tom Hanks Vassar Speech in 2005 Introduction Famous actors, musicians, politicians, artists and authors are often called upon to deliver commencement addresses at prestigious places of higher learning. It doesnt take Nobel-Prize-winning social scientists or psychologists, or speech professors to predict what these elite guest speakers will say on such occasions such as these. The speaker will tell the graduating class to aim high, never give up, make the most of opportunitiesRead MoreStudy Guide Literary Terms7657 Words   |  31 Pages AP Literary and Rhetorical Terms 1. 2. alliteration- Used for poetic effect, a repetition of the initial sounds of several words in a group. The following line from Robert Frosts poem Acquainted with the Night provides us with an example of alliteration,: I have stood still and stopped the sound of feet. The repetition of the s sound creates a sense of quiet, reinforcing the meaning of the line 3. allegory – Where every aspect of a story is representative, usually symbolicRead MoreCoaching Salespeople Into Sales Champions110684 Words   |  443 Pagesnot cut out to be a coach.’’ The hard fact is there are managers who want to be coaches, managers who need to be coaches, and managers who shouldn’t be coaches, and probably shouldn’t be managers, either. Nine Barriers to Coaching a Sales Team 11 Companies that force all managers into a coaching role make a costly assumption that all of their managers would actually make great coaches, just like every college athlete should automatically make the pros. The rules work the same. Desire, attitude

Visual Literacy in Business - 1005 Words

Joshua Davis Visual Literacy in Business Instructor: Jenna Soard October 1, 2012 The reason why I picked the way I communicated my message is because it is the easiest way to communicate a message to a large group of people. Using power point slide show can be easy because it can keep the presenter organize and on scheduled as far as getting a message across. Each slide goes in order, as you want to talk to your group of people. For me my message is talking about the achievements of my dental clinic has made in the past year. With the power point speech notes at the bottom of each slide it can keep me on point, and able to communicate my message. With the first slide it’s a simple welcome, and opening remarks. It’s a way to†¦show more content†¦Class two is a soldier that only needs a cleaning or some small dental treatment that can be fix with in short amount of time or with in one dental appointment. So if a soldier has one small cavity that doesn’t affect the nerve of the tooth you can classify him or her as a Class two. So the ot her photos that I’ve picked are my personal photos I’ve took from work to show what I do as a dental lab tech and a picture of a dentist doing dental work on a patient. The personal pictures also show what a dental class 3 could be which really relate to the project. The last page of the power point slide show a thank you to the soldiers who has made it all possible. With out the soldiers none of this would be possible. The soldiers are the busiest worker bees in the clinic, and needed to be recognizing in this presentation. It also talks about reaching, and setting new bars for new soldiers to keep while trying to set new ones to reach. As, each new soldier come in to replace soldiers who are leaving for now assignments the well oil machine of the clinic should still be able to go on. So, for me a power point presentation was the easiest for me to use to show how much hard work the soldiers have been putting in over the past year to set new highs, and to achieve high numbers of conversions. It is easy to communicate a lot of information through power point while using pictures to help make you case. For me it also kept me organize while have speaker notes to help me stayShow MoreRelatedWhat are Marketing Ethics?1545 Words   |  7 PagesDefinition of Marketing Ethics Marketing Ethics are the basic principles and values that govern the business practices of those engaged in promoting products or services to consumers. These are a set of criterion by which moral principles are considered within the marketing profession and execution of an advertising campaign for a business and/or organization. Marketing Ethics in Global Marketing Practice In recent years, owing to the internationalization of markets, businesses and production processesRead MoreDigital Technologies Essay Temp1609 Words   |  7 Pagesï » ¿Ã¢â‚¬ËœWill the challenges emerging with digital knowledge contexts, for which digital literacy is being deployed, open new horizons for the human art of thinking and creating knowledge?’ (Belisle 2006, p.55). Reference: Harvard Style Knowledge can be interpreted in different ways where one scholar defines knowledge as a learnt education another interprets knowledge as intelligence. Knowledge is  continuing  a process commencing at birth.  Ã‚  Belisle (2006)  states Knowledge is much more than the transmittedRead MoreBusiness Communications Test 1974 Words   |  4 PagesBusiness Communication Test Review 1 Chapter 1 * Social intelligence is best defined as the ability to: quickly assess the emotions of those around and adapt ones words, tones, and gestures accordingly. * Computational thinking: the ability â€Å"to interact with data, see patterns in data, make data-based decisions, and use data to design for desired outcomes.† * Visual literacy: the ability to create and interpret graphics. * Analytical literacy (interpretive skills): the ability toRead MoreAdvertising : An Important Necessity For Everyone1314 Words   |  6 Pagesdeveloping over time. More visual and auricular elements. Customers in the time being are striving over almost every product that is being advertised. People are beginning to acquire less knowledge in the field of marketing. And people are no longer looking into the products, but rather attracted to the side elements. They have lost control over what their eyes are following and what their ears are hearing. Advertising has developed, but we did not. That is why â€Å"Marketing Literacy† is necessary for ourRead MoreBecoming a Reflective Teacher of English 1553 Words   |  7 PagesAs I reflect on my initial blog entry (see Appendix A), I realise that my understanding of literacy has developed expeditiously, from a simplistic view into a multi-faceted outlook that underpins learning throughout the curriculum. Although I had indicate d an awareness of the interrelationship of speaking and listening, reading and writing (SLWR), I did not conduct in depth analysis that considers these elements specifically with the process of learning. This essay will discuss how my understandingRead More Visual Media, Allegorical Consciousness, and Postmodern Culture1642 Words   |  7 PagesVisual Media, Allegorical Consciousness, and Postmodern Culture I think many of us would agree that we are living in an era of transition: generally, from one phase of modernity to another; more specifically, it is harder to say. Lets ask ourselves for a moment how this sense of change might guide the rhetorical study of visual media. Of the many possible answers to this question, there are two I want to put on the table. The first consideration is that the study of visual media is likelyRead MoreThe Benefits Of Video Games And Modern Technology1130 Words   |  5 Pagesclearly identified that boys seek texts that are purposeful, engaging, meaningful and interesting to them. They all demonstrate sophisticated vocabularies, concepts, range of texts and multi-modal structures. 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Essay Notes on Optimal Foraging Theory free essay sample

Foraging Introduction Hunting and escape strategies of predators and prey are probably the result of a coevolutionary arms race (Dawkins 1999). There is an economic approach that the scientific community can use to look at what kinds of prey preds choose to eat. Elner and Hughes (1978) found that when given a choice of different sized mussels, shore crabs Carcinus maenus selected the prey that gives them the highest rate of return. Very small mussels were easy to open but held less nutritional value, and large mussels held much nutritional value, but were too time consuming to break open and so were selected against. The shore crabs were seen to select intermediated sized shells and incorporated suboptimal prey into the diet only in proportion to their relative abundance, where they were chosen against as much as possible. What it is Behaviours such as foraging involve decision making (such as where to search, what to eat), and the subsequent choices have costs as well as benefits. We will write a custom essay sample on Essay Notes on Optimal Foraging Theory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Optimal Foraging Theory dictates that individuals should be designed by natural selection to maximise their fitness. This idea can be used as a basis to formulate optimality models which specify hypotheses concerning the currency for maximum benefit and the constraints on the animal’s performance (Davies et al. , 2012). Behavioural ecology accepts the reality of the constraints and the upper and lower bounds, but the theory seeks to establish how an individual animal organises its own foraging behaviour within these limits. Optimal foraging theory is a fundamental and integral part of behavioural ecology. It aims to establish if an animal’s foraging yields a net gain in energy. This net gain would increase the chance of this animals surviving and of successfully passing on its genes to another generation, an aspect of ecology referred to as fitness. If on the other hand, the animal is not foraging optimally, it will lose weight and condition and therefore the chances of survival and a high reproductive output decrease, i. e. the fitness of the animal decreases. If this happens to the point that the animal dies, then the genetic make up of this animal will not be passed on. How to calculate it For an optimal foraging approach, one must quantify the basic costs of the foraging strategy together with the gains. These are measured in different currencies (kilojoules, kilocalories etc). The first essential step is to calculate the basal metabolic rate (BMR) of the study animal. This can be estimated from very large well-supported databases, that establish a linear relationship between BMR and body mass. Once this has been established, one can estimate the costs of different activities expressed as a multiple of the BMR. Some activities harbour small costs (e. . resting, walking) whereas others are more expensive, such as flight, which is between 3 and 7-8 times the BMR. Following this step, an ethogram can be constructed listing the animal’s daily activities and one can compute the daily energy expenditure of an individual animal or group of animals. From this you can start to examine the foraging behaviour in more detail. Further definitions One must look at the handli ng time, a basic concept of pred/prey relations. This is the time it takes to pursue, subdue, kill and consume the prey. It is exceptionally difficult to measure in the field. It makes sense that the handling time would reduce naturally with experience, and that young, such as recently fledged birds, are more inefficient in prey catching techniques that older more experienced birds. The handling time is a crucial variable. To a certain extent, it is a misnomer as, in many cases, the pred may be unsuccessful and fail to catch the prey, therefore never really â€Å"handling† it. But in attempting to catch this prey, it may have incurred huge costs in pursuing the prey. It’s important to note though, that in the case of herbivores, for the most part the food is immobile and available. A term often used in optimal foraging theory is â€Å"food patch†. Each food patch will have a certain density of prey and these prey animals will have a certain size range. The quality of the patch is determined by prey encounter rate and the â€Å"decision† made by the animal is how long should it stay in the patch and when should it leave. The essence of optimal foraging concerns decisions in relation to what they all â€Å"reward probability† and the key question is how the animal arrives at a decision. Critical discussion In recent years, the simple OFT approach which suggests the maximisation of gain has come under critical scrutiny. It is an important but controversial topic. The most critical view of optimal foraging theory is that it is tautological or not scientific (Pyke 1984). But also, researchers have become interested in the a bility of prey to escape predators. It makes sense to maximise your energy store so that you can utilize it to escape from predators. But the problem is that storing energy is itself a cost. Some animals solve this by hiding or storing prey in their environment e. g. the butcher bird, a shrike, will impale its prey (insects or small vertebrates) on thorns to be consumed at a later date. This caching behaviour is seen in other animals (Smith and Reichman, 1984). Amongst species that do not employ caching.. Numerous studies have shown that takeoff weight in birds is a crucial variable for prey species in order to escape the attack of a pred. If the bird has insufficient weight and is therefore in suboptimal condition, it is vulnerable to being killed, if it doesn’t stave due to its bad condition. Studies of the carcases of killed prey show that they were in poor condition. But equally if too much energy is gained during foraging and is stored, they the prey species may also be in suboptimal condition in terms of escaping from preds. As flight is the predominant escape mode in birds, this is particularly important. Impaired flight abilities due to increased wing loading may increase vulnerability to predation. Following field observations which showed that birds often maintain smaller reserves than expected, Gosler et. al. (1995) stated that there is the implication of a cost to being fat. They demonstrated this by relating the body mass of a prey species the great tit Parus major to various situations; a) to a declining population of predators, b) a predator-free situation, c) when pred populations were recovering and d) when the pred population was fully re-established again. Their research suggested a complex relationship between how net energy is utilised and the presence of a predator species. They found that when the predator species was absent or decreasing, the tits had the highest body weight. Their findings suggested that the target/endpoint of optimal foraging is flexible and depends on the conditions at the time. This mass-dependent predation risk is also an important and researched concept involved in studying trait-mediated effects of predation (Quinn et al. , 2008). In another study examining this trait-mediated effect of predation, Van den Hout et al. (2009) state in order to compensate for increased wing loading, birds are able to independently decrease body mass (BM) or increase pectoral muscle mass (PMM). In their comparison or nearshore and farshore foraging shorebird species, they developed a theory that nearshore foragers should respond to increased predation by increasing their PMM in order to promote speed-based escape, and the farsh ore foragers should decrease BM in order to improve agility for manoeuvring escape. Models Optimization models tend to have two approaches; either the Descriptive model, which is used to predict the choices made by an animal based on its record of past preferences and choices, or the normative model which is based on the choice that the animals ought to make. The principle in both models is that the daily energy expenditure must not be greater than the daily energy intake. Discussion All of the statistical models supporting OFT are supported by the most part where the prey or energy source is stationery and where the cost of obtaining energy are relatively low. The only definite support for OFT comes from laboratory experiments with stationery food/prey. Where animals have to expend high amounts of energy to pursue mobile prey, it has not been possible to prove the case for OFT. The difficulty is two-fold: accurately estimating the costs and benefits and finding a satisfactory statistically based theory that can be used for highly mobile prey.

United Grain Grower Case free essay sample

United Grain Grower Case Risk Management United Grain Grower Case Risk Management PREFACE United Green Growers (UGG) is a company who provides commercial services to farmers in Canada and markets agricultural products worldwide. UGG tried to distinguish itself from competitors by creating products with brand names an d by providing on-going services to customers. During the latter part of the 1990s, some UGG’s managers started to question the desirability of managing pure risk and financial risk separately. UGG started by forming a risk management committee, consisting of the CEO, CFO, risk manager, treasurer, compliance manager (for commodity trading), and manager of corporate audit services. This committee, along with a number of UGG employees, then met with a representative from Willis (risk management consultant) for a brainstorming session to identify the firm’s major risks. This process identified 47 exposure areas, from which six were chosen for further investigation and quantification. The six risks were: 1. We will write a custom essay sample on United Grain Grower Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Environmental liability 2. The effect of weather on grain volume 3. Counterparty risk (suppliers or customers not fulfilling contracts) 4. Credit risk 5. Commodity risk and basis risk 6. Inventory Risk (damage to products in inventory) The analysis conducted by Willis Risk Solutions led to the conclusion that, of the six risks originally identified, UGG’s main source of unmanaged risk was from the weather. According to Willis research if weather risk removed, UGG’s profit would have been more stable: Having quantified their exposure to weather risk, UGG had to decide what to do about it. They explored several options: 1. Retention * Advantage: * No cost associated with shifting it to someone else. * Disadvantages: * Higher loan interest rate. * UGG need to hold extra equity capital as a cushion against unexpected low cash flows. * Suppliers and customers could not rely on for service and high quality products due to unstable cash flow 2. Weather derivatives * Advantage: * Zero loss if contract structure could perfectly cover all the risks